Airbnb launched Go Near initiative in India

airbnb Go Near Camapign

Airbnb is ready to boost the Indian domestic travel economy with its “Go Near” initiative. Company is trying to get in touch with the Indian host community to achieve this.

According to the company in 2018 the estimated direct impact that Airbnb had was around Rs. 1.033 cr with Indian hosts getting.

Airbnb’s Country Manager Amarjeet Bajaj said In India around 50 percent of Airbnb’s business comprises domestic bookings. Which covers a large portion of their profits in the Indian travel market.

In addition, Airbnb also said that they have witnessed a surge in travel motivation by its users by accessing the search trends and wish list. This will definitely be seen once India has enough relaxation.

In India, Airbnb has its major market in Delhi, Mumbai, and Goa, etc. Mainly all metros cities. However, the company has seen a surge in traffic from near metros cities like Lonavala, Alibag, and Panchguni etc.

The Home-sharing platform has also partnered with the Self Employed Women’s Association (SEWA) to further solidify its community-based touriCOVID 19 has proved fatal for the Indian travel industry. A lot of business has lost revenue and many of them have shut down their operations. Thus it will be very interesting to see how Airbnb’s Go Near initiative wil turn out.

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