in 1972, in the suburbs of New Orleans, a new chicken place opened its doors in an effort to compete with KFC. 50 years down the line, the Popeyes franchise is now set to open in India. Jubilant FoodWorks, a food services company, announced to bring the US-based fast-food chain to India.
Jubilant entered into an agreement with PLK APAC Pte Ltd, a subsidiary of Restaurants Brands International. Together, they will enter into exclusive master franchising of the fried-chicken behemoth, Popeyes. However, it’s not just India, its neighbours have signed the deal too. The pact seeks “to develop, establish, own and operate” hundreds of Popeyes branches in Bangladesh, Nepal and Bhutan as well.
Popeyes has successfully become a star in the fast-food scene in the States. Fried chicken dominates the menu. Popeyes marinates their chicken for 12 hours, and you can buy it in a sandwich or on its own. It also sells other items such as fried shrimp, red beans and rice. The good ol’ fried chicken is irresistible even to Beyoncé, queen of pop (Popeye’s even gave her a lifetime supply card for their chicken staples).
JFL Chairman Shyam S Bhartia stated that chicken is one of the largest and fastest-growing categories in India and is expected to grow rapidly in years to come. For this reason, Popeyes can become a popular chain in India too.
Jubilant already holds the master franchise rights for two international brands Domino’s Pizza and Dunkin’ Donuts. Moreover, the Popeyes franchise opening in India will drive the growth of Jubilant.
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Popeyes has expanded successfully into Spain, Switzerland, China, Brazil, Sri Lanka and the Philippines in the past few years. Undoubtedly, India is excited about setting up the franchise. Also, it will be interesting to see how the Indian palate will shape the menu of Popeyes.